Ashley Richards

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Branding change

January 28th, 2008 Posted in Marketing

The Obama camp has managed to brand their flavour of change. When I first saw their CHANGE signs, I had a basic gut reaction to it that I couldn’t explain. It made me think of pretty, sophisticated, smart … and that’s weird. Why did I think this? Well because they’re using a font that’s very similar to the CHANEL font (if not the same), it is in all caps, has the same first 4 letters, and only 1 letter is different between them. If you look through Chanel ads from the past 10 years, you’ll see a similar treatment of the “change” and it’s subhead with the Chanel name and it’s product names and taglines. 

My perception of Chanel is completely opposite of the Bush brand. The Bush brand perception is simple, dumb, and abrasive. Of course the Obama camp would want to look the complete opposite of the Bush brand. So since the Obama camp is essentially using a look of another brand that already has specific connotations for the American consumer, are they benefiting from that brand’s perception? And did the designer of the sign purposefully use a similar font to invoke the Chanel brand perception?

If someone asked me this question, I’d have said that they were over thinking it. But since Karl Rove, I’m a bit skeptical of any coincidences in campaigns. And it just bugs me.

Samantha Bee’s Pregnancy Fabulist

January 28th, 2008 Posted in Fun

This is for my pregnant and mommy friends. For those who don’t know her, Samantha Bee is the only woman correspondent for The A Daily Show (and she’s Canadian). Today I caught a portion of Steven and Chris (aka The Designer Guys’ new show on CBC), and saw Samantha Bee’s top 5 pregnancy list. It’s probably one of the funnier things I’ve seen since the writers’ strike started.

Cloverfield

January 24th, 2008 Posted in Movie Reviews

I think I’m finally back to normal after seeing Cloverfield last night. I was so seasick that I think I only saw about 20 minutes of the movie. Most of the time my eyes were closed and I just listened, peeking once in a while to see what the commotion was about. The most that I watched at one full go was the credits. If you do see it, watch until the credits end and listen carefully.

***You might consider some of this spoilers***

It makes me wonder if J.J. Abrams ever thought about how sick this movie was going to make his audience. I’m a huge Lost fan, but it makes me question if he has the chops for directing for the big screen. There were scenes in MI:III that had feeling similarly. At one point in Cloverfield bright lights flash consistently, which made me feel even worse. So either he achieved his goal in making us just as uncomfortable as the characters in the movie, or he seriously screwed up. At some point, you’d think while watching the dailies that he’d want to see it on a full screen to make sure it was watchable. He could have easily adjusted the camera character into a film student to explain why the camera was steadier than your average joe would have held it. And it would have made more sense that the character wouldn’t want to be stuck being a glorified wedding videographer for the party.

***SPOILER***

At the end the couple is under a bridge in Central Park. Now if you’ve spent a good about of time in the park, you know there are bomb shelters or maintenance rooms around those bridges.  A girl who lives right next to the park would probably have seen these. So why didn’t they head to one of those?

Heading home

January 14th, 2008 Posted in Uncategorized

The packers are here building box forts. We’ve booked a place to stay. And we’re heading up to Vancouver on Wednesday morning. Four years have passed so quickly (well this past year went by kinda slowly, but that’s okay). I’ll miss my friends here (and the Mexican food), but I’m sure I’ll see them again. 

So now we’re apartment and job hunting (long story), and looking forward to being closer to our friends and family. As crazy as it sounds, I’m also looking forward to actual winters, cooler summers when we can go hiking in the mountains without getting heat exhaustion and sunburn, and unpredictable weather. 70F and sunny gets a little boring after awhile.  

I’m on Schmaps

January 14th, 2008 Posted in Photos

Last month a photo from my trip to L.A. was short-listed for Schmaps Los Angeles guide. (Schmaps does online and downloadable travel guides for 200 destinations. ) Well it made the cut, and anyone who’s interested in the Brea Tar Pits can see the lovely photo. Maybe they picked it for my phenominal photography skills or maybe no one on Flickr has taken a photo of just the tar pit. So yay me.

They also have these cute little schmapplets you can customize to show people your itinerary, where you’re going on your hen night, or whatever. Scroll through the photos and you’ll find mine.