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Archive for 'Marketing'

Canadians Love Barack Obama

Usually when someone puts up a billboard declaring their love for someone, it’s followed by a marriage proposal. But some wacky Canadians (well 2 Canadian-American dual citizens and 1 poor chap without a vote in Nov) felt they had to publicly declare their love for Obama. Looks like it started with the whole almost NAFTA-gate [...]

Brands, Sub-brands, products, features

At NorthernVoice on Saturday, Matt Mullenweg gave the keynote and spoke a bit on the naming blandness that goes on in software companies. He said that you’d never see companies like Procter & Gamble name their products the way tech companies do…and well, sorry Matt, I disagree. One example he gave was Tide’s Simple Pleasures. [...]

Branding change

The Obama camp has managed to brand their flavour of change. When I first saw their CHANGE signs, I had a basic gut reaction to it that I couldn’t explain. It made me think of pretty, sophisticated, smart … and that’s weird. Why did I think this? Well because they’re using a font that’s very [...]

Wal-Mart to Offer Generic Drugs for $4

So I’m reading my morning news and see that Wal-Mart is piloting a program in Florida where they’ll sell 291 generic prescription drugs for $4 for a 30-day supply. According to the article, those drugs typically cost $10-$30. But I love how their PR is spinning it as “we care for our customers” – they [...]

My Mickey Moment With Chris Martin & Coldplay

Imagine a sea of people at Shoreline Amphitheatre in Mountain View, an empty seat or patch of grass cannot be found. Coldplay is up on stage, house lights are brought up just a bit so Chris Martin can see the audience. He’s turns toward section 103 (where I am) and does a little wave with [...]

Cute Single Mormon Up for Sale!

I’ve been checking out the blogs of all the presenters for BlogHer. Besides realizing that I’ve obviously been living in a hole as I haven’t read some of them, I’ve come across some truely great stuff.
One thing in particular is Heather Armstrong’s (Dooce) comments on the www.datelance.com billboard. Heather had me laughing my [...]

Spam-a-lot Adventure

So my spammers are obviously using some program that takes bits of novels, mashes them up, and spits them out as the text versions of their spam.
What I want to know is what books are they using? Some of them look like they could be rather interesting. I think the latest one I recieved [...]

Yahoo! Buys Flickr

Congrats to Flickr (Ludicorp) on their acquisition by Yahoo! It’s one of the few Vancouver success stories that I’ve heard since moving to there five years ago. But what really surprised me when I first heard about them was that hardly anyone that I know up in Vancouver heard about them when I first told [...]

Search Engine Relationship Chart

Bruce Clay has an interesting Search Engine Relationship Chart (in flash) showing which search engines are interconnected. Great for marketeers to figure out who they really should optimize for, and eye-opening to see who’s in bed with whom, in some way, shape or form. You can clearly see who is going up against [...]

RSS & Marketing

I think marketers are beginning to rub their sleepy eyes and are waking up to the potentials of adding RSS to their marketing mix. But what exactly should they be looking for?
This eWeek articlesays LiveMessage based in Redwood City is releasing software that lets users send RSS “messages”. I put it in quotes because describing [...]