So here’s my highest circulated ad yet.
This is some of what I’ve been doing for the past few months. We’re launching our new brand, InsideTrips, this Sunday, October 27, 2002, in 6 major US papers: New York Times, Washington Post, Dallas Morning News, Houston Chronicle, Chicago Tribune and the LA Times. (see ad to the left) So basically this means that over 6.6 million households per week for the next 6 weeks will see my work.
For this piece, the exact words “great destinations, great prices”, “best destinations”, “best prices” and “best information” must be in there. So we ran with it, incorporated the “You. This Fall.” that we’ve been using in our Yahoo Monster Ad campaign, and this is the end result.
What I’m learning from all the ads and collateral that we’re creating for InsideTrips.com
is how to better work with clients on creative: the necessity of a well-formed, well flushed out
creative brief makes sure that everyone is happy with the end result. Also I’m
learning how to convey to the client why certain words were used to lure the
consumer in.
Although I’m a web copywriter by trade my heart wants to be in print. Slowly my print portfolio is expanding. . .
