Archive for February 26th, 2008
Brands, Sub-brands, products, features
At NorthernVoice on Saturday, Matt Mullenweg gave the keynote and spoke a bit on the naming blandness that goes on in software companies. He said that you’d never see companies like Procter & Gamble name their products the way tech companies do…and well, sorry Matt, I disagree. One example he gave was Tide’s Simple Pleasures. [...]
Posted: February 26th, 2008 under Marketing.
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